“Advertising” may not be officially dead, but it seems as though it’s preparing for life support.
Here’s the latest nail in the coffin, so to speak. The AdCenter and Virginia Commonwealth University (VCU) has offically changed its name to the BrandCenter!
According to an article in Ad Age, VCU’s, “board members and students concluded that association with advertising was too limiting and that the school needed a broader name to reflect the rapidly changing industry landscape.”
I agree – advertising is too limiting.
Looks as though we will know the time of death when the American Association of Advertisng Agencies (AAAA) changes its name.
What do you think?