You’re a small luxury hotel with an equally small marketing budget. Where do you put your money?
The answer – spend it where it provides the greatest return on investment. So where’s that?
Most small luxury hotels don’t have good marketing ROI figures. Here’s some figures from the Direct Marketing Association (DMA) that might help. According to the DMA, on average, marketers should expect $45.65 in return for every dollar they spend on email marketing.
This is an average and includes retailers selling inexpensive items. Using your customer database and expert email marketing practices your hotel should generate significantly higher ROI. Best practices means avoiding “The 7 Deadly Sins of Email Marketing.”
Below are DMA figures for 2007 & 2008 ROI on email and for 2007 for Non-Email Related Internet Marketing. Frankly, I wouldn’t mind receiving $48+ for every dollar I invested in marketing. Sure beats the stock market!