Its a Brave New World of Marketing today. Or is it? Think about this.

There’s a seemingly endless array new (and sometimes wacky) marketing opportunties (vehicles, partnerships, social networks, etc.) to consider.  As a small luxury hotel, how do you decide what to do?

Late last year Anderson Analytics conducted a survey of 600 members of the Marketing Executives Networking Group to see what they thought were the “Top Marketing Trends of 2008.”

Surprise, Surprise!  “Marketing Basics” was far and away the #1 trend for 2008 cited by 60% of respondents as being very important.  Search Engine Optimization (SEO) came in a distant #2 with 42%.

As a small luxury hotel executive the array of “opportunities” can be dizzying.  When you feel overwhelmed don’t be afraid to revert to Marketing Basics – like segmentation, database management and customer acquisition & retention. 

As the world of marketing grows increasingly complex, just remember your Marketing Basics.   All these “new media ideas” are simply a variation on the basic rules of marketing – all designed to acquire and retain profitable customers.  Figure out if and how they fit your plan and move on.

AUTHOR: harshadmethrath
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