Many general managers of small luxury hotels I have spoken with are still uncomfortable with Trip Advisor. Nobody likes to be criticized, especially so publicly, but it happens to even the very finest hotels.

With a solid understanding and comprehensive Trip Advisor strategy the service can provide a wealth of information for more effective marketing. Without giving away all our secrets, here’s one thing you can and should be doing – Competitive checks.

Potential guests are researching your competitors – you should be too. In guest reviews, how do you stack up against competitors? Is there a service another hotel is offering that gets consistently positive comments on Trip Advisor? Can you offer something better? Let your creative juices flow.

You need to offer a better product than competition and analysis of Trip Advisor reviews of other hotels can help. Don’t just look at hotels in your area, especially if local properties don’t have a history of being innovative. Branch out and see what similar properties in other markets are doing.

You’ll be amazed at how many good ideas are there waiting for you to discover them. You should know what guests think about you and your competition. Potential guests do.

AUTHOR: harshadmethrath
No Comments
  • Great article. This is my first time to your site.

    It is difficult for any hotelier to hear bad things about the guest experience at their hotel. I like the twist of telling a GM or sales team to use it as a competitive check.

    It is important that they not forget the other review sites out there as well. We use a couple of different tools to monitor what is being said about our hotels and their comp set. The tools are the Avalon Report and SearchView. I know that there are others.

    If you get a chance check out my blog hotelecomminsights.blogspot.com.

    May 4, 2008
  • hotel hospitality

    This is such a wonderful and informative way to reach others. I will be more than glad to share this site.

    August 13, 2008

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