The Nielsen Ratings are in. After bashing television advertising and the Oscars in recent posts it seems only fair to report on how last Sunday’s event fared.
According to an article in today’s edition of Advertising Age viewership for the Oscars this year was the lowest in 30 years!
Although small luxury hotels can’t afford television, they needn’t worry. Continue focusing on romancing your customers, inviting them back, having them spread your message through word-of-mouth and building brand advocates. It is infinitely more effective than television. Keep it up!
What do you think? Safe travels – Madigan Pratt