What happens when you don’t use a double opt-in process? Presidential candidate Barack Obama sure found out the hard way. Pranksters signed up prominent anti-spammers to Mr. Obama’s email list and included derogatory first names.
Personalized emails that included these rather rude first names were then sent by the Obama campaign to these unfortunate individuals.
When setting up an email marketing program for small luxury hotels we always recommend using a double opt-in process for capturing email addresses. This follows industry best practices.
Double opt-in increases the quality of your database and building relationships with customers and prospects for small luxury hotels is more about quality than it is about quantity.
Share your thoughts on double opt-in. Safe travels – Madigan Pratt