The Direct Marketing Association and AccuData have teamed up to offer a free webinar entitled Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring.
The webinar will take place Tuesday, April 29, 2008 at 2PM ET. And did I mention it’s FREE?
Kate Webster, Ph.D. AccuData’s chief statistician will lead you through the three critical steps and show you how to:
Define your customers and compare them with the overall universe.
Segment your database to identify your platinum customers.
Score your database or prospect list to predict those with the greatest likelihood of joining the platinum ranks.
For the luxury hotelier knowing who your customers are and which ones represent the greatest lifetime value is critical.
Hope you enjoy the seminar. I’m not endorsing any particular suppliers, but I do enthusiatically support customer segmentation and modeling . If you do attend, let me know what you think.
Safe Travels – Madigan Pratt