A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives. 

In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text messages (12%) and Web meetings (12%).

Nearly 70% are concerned about being victimized by online fraud and 43% are concerned about spam and virus threat to mobile devices – both considerably higher than last year.

So what does this mean for hospitality marketing – especially for small luxury hotels?

  • Email is vitally important in communicating to past and potential guests.
  • Email is here for the long-term.
  • If you are using email to foster loyalty, invest in making sure you are following industry best practices, are in compliance with the CAN-SPAM Act and are up front with privacy rules.
  • While mobile messaging may seem sexy – your time (and $) might be better spent making sure your email program is the best it can be.

What do you think?  Safe travels – Madigan Pratt

AUTHOR: harshadmethrath
No Comments
  • I think people are more comfortable with email over the other forms of communication because email has been around since 1973 and has evolved to the point that everyone has an email address. Not everyone uses instant messaging, text messaging, or video conferencing especially.

    Using email is a good way to do business with consumers and businesses.

    August 8, 2008

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