A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text messages (12%) and Web meetings (12%).
Nearly 70% are concerned about being victimized by online fraud and 43% are concerned about spam and virus threat to mobile devices – both considerably higher than last year.
So what does this mean for hospitality marketing – especially for small luxury hotels?
- Email is vitally important in communicating to past and potential guests.
- Email is here for the long-term.
- If you are using email to foster loyalty, invest in making sure you are following industry best practices, are in compliance with the CAN-SPAM Act and are up front with privacy rules.
- While mobile messaging may seem sexy – your time (and $) might be better spent making sure your email program is the best it can be.
What do you think? Safe travels – Madigan Pratt