New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!

Today nearly 30% of web searchers confine their searches to the first page – only. This is up from 15% in in 2002.

There are two possible explanations:

  • People are more impatient than ever before
  • Search is producing better results and people don’t have to look much beyond the first couple of pages

The truth most likely is a combination of the two.

As a small luxury hotelier make sure your site is being updated and optimized on a regular basis – the search engines are continuously adjusting their algorithms.

If your site does not come up on the first page for key words like “luxury hotel” in your destination, the chances are you’re at a severe disadvantage vis-a-vis your competition.

The Goal – Page #1 for keywords.

What do you think? Safe travels, Madigan Pratt

AUTHOR: Madigan Pratt
No Comments
  • I agree with needing to be on page 1 of Google being a must. People trust Google now more than they have in the past. Plus Google is taking up 60+% of the search market.

    August 8, 2008
  • Being listed in the top 10 on Google is very important, however if your website is listed in the top 20 then you are still in the game. One thing that having a top 10 listing does is increase brand awareness.

    September 4, 2008
  • Of course being on page one is important – that’s where 80% of click traffic occurs. It’s harder and harder, especially in the travel sector, for stand alone entities to rank on page one. Between the aggregators and the user contributed sites there are only a few spots left on the first page. Small hoteliers need to understand that to be on page one requires building inbound links and continuous content development. This requires dedicating the necessary resources. As someone who has been doing this for nearly ten years believe me when I say SEO is just as expensive as PPC, but the payoff is generally greater

    April 3, 2009

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