New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!
Today nearly 30% of web searchers confine their searches to the first page – only. This is up from 15% in in 2002.
There are two possible explanations:
- People are more impatient than ever before
- Search is producing better results and people don’t have to look much beyond the first couple of pages
The truth most likely is a combination of the two.
As a small luxury hotelier make sure your site is being updated and optimized on a regular basis – the search engines are continuously adjusting their algorithms.
If your site does not come up on the first page for key words like “luxury hotel” in your destination, the chances are you’re at a severe disadvantage vis-a-vis your competition.
The Goal – Page #1 for keywords.
What do you think? Safe travels, Madigan Pratt