The world’s largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results. They wanted to know what travelers say makes hotels great. Interesting results indeed – here are the 3 most important factors:
- When asked what makes a hotel great, 30% of respondents said location is the most important factor. Implication – if your hotel has a great location (a magnificent beach, overlooking a beautiful bay) flaunt it!
- A total of 29% cited comfortable beds make a hotel great. Implication – Starwood hit the nail squarely on the head with their Heavenly Bed. Maybe you can’t call your beds heavenly, but your marketing sure as heck should communicate they are.
- Another 24% said hotel staff/great service help make a great hotel. Implication – training is very important. (I would have thought this would have been more important – what do you think?)
The research also had an important nugget of information for small luxury hoteliers in these difficult economic times. When asked what type of hotel promotion offers the greatest incentive to book, 73 percent of travelers said it is a reduced room rate. (Note: they did not say drop the rate 50%!)
The world’s largest travel community is, of course TripAdvisor, which claims 32,100,077 Travelers from 190 countries planned trips there this week. According to the research – 92% of respondents said they are planning to stay at a hotel or B&B in the next 12 months.
That’s a lot of trips – and a lot of hotel rooms researched and booked.
What do you think? Safe travels – Madigan Pratt