As a small luxury hotelier you know the story – nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming.
That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years ago the figure was just 6 million. Growth is accelerating and will continue to do so as travelers become more concerned about value for money in pressing economic times.
The importance of TripAdvisor in the hotel selection process can not be underestimated. As a small luxury hotelier you know the most effective marketing tool you have is Word-of-Mouth advertising – having your own customers “sell” you property.” Well TripAdvisor is almost as powerful as first hand WOM.
You see, people believe reviews they read online. This fact was highlighted the research posted last January.
You just can’t ignore TripAdvisor! There are strategies you should follow to manage this powerful marketing resource for maximum benefit. We advise our clients on how to do it and can help you too. But only if you contact us.
Looking forward to hearing from you.
Safe travels, Madigan Pratt