Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn’t as bad as the current economic downturn, still there were winners and losers back then as well.
So what did the winners do to succeed that their competitors did not? We identified 5 Traits of Successful Marketers, including:
- Provide a consistently high quality product at a fair and reasonable price
- Create a 1-to-1 dialog with customers and prospects
- Stay ahead of the curve
- Take a long-term view of marketing
- Don’t chase every customer and don’t compete on price
In other words – follow the disciplines of Customer Relationship Marketing (CRM).
All 5 traits are discussed in detail in an article written and published in several magazines including Travel Agent in May 2002. Read the full article in Travel Marketing Decisions Magazine.
Hopefully knowing what worked yesterday will help you today. Enjoy and let me know what you think.
Safe travels – Madigan Pratt