“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not beginning until late 2009. Some predict it may take longer.”

This is the first paragraph of my most recently published article.  While every hotel is being adversely affected by this global recession some hotels will fare significantly better than their competitors.  Successful hotels will experience a much milder dip in occupancy and revenue and will recover much faster as the recession wanes – which thank heavens it will.

So what makes these successful hotels different?  The article details six strategic drivers of the marketing programs you will find in the more successful hotels.

  • Focus on delivering value
  • Maintain marketing pressure
  • Manage customer relationships
  • Build a centralized marketing database
  • Get strong database and direct marketing support
  • Maximize word-of-mouth advertising

You can find the article on Hospitality Net.

I’m sure readers would appreciate hearing your comments.  I would too – join the conversation and add a comment.

Safe travels – Madigan Pratt

AUTHOR: Madigan Pratt
No Comments
  • Cheers! Well stated! Are you on twitter perchance? Let me know either way… twitter.com/hhotelconsult

    Be well!

    Michael

    February 13, 2009
  • Cheers! Well stated! Are you on twitter perchance? Let me know either way… twitter.com/hhotelconsult

    Be well!

    Michael

    February 13, 2009
  • Madigan Pratt

    Michael,
    Thanks for the comment. Sorry, but I am no longer on Twitter. Was having too much trouble keeping ahead of emails much less following tweets. Social media is great, but it does take time. Would love to talk to you about it sometime.
    Dropped by your blog. We have similar outlooks. Would be interesting to compare notes.
    All the best,
    Madigan

    February 13, 2009
  • Madigan Pratt

    Michael,
    Thanks for the comment. Sorry, but I am no longer on Twitter. Was having too much trouble keeping ahead of emails much less following tweets. Social media is great, but it does take time. Would love to talk to you about it sometime.
    Dropped by your blog. We have similar outlooks. Would be interesting to compare notes.
    All the best,
    Madigan

    February 13, 2009
  • Hi Madigan, There are so many articles on how to market hotels in today’s tough economic times. I came across yours on ehotelier.com and think it’s the best I’ve come across so far. I forwarded it to a bunch of colleagues. Thanks, and well done! DEC

    February 19, 2009
  • Hi Madigan, There are so many articles on how to market hotels in today’s tough economic times. I came across yours on ehotelier.com and think it’s the best I’ve come across so far. I forwarded it to a bunch of colleagues. Thanks, and well done! DEC

    February 19, 2009
  • Madigan Pratt

    Thanks Daniel,
    By-the-way, I did bring your article on 2009 Predictions for Hotels to Caribbean Marketplace which took place in St. Lucia in January. Handed it out to many hoteliers and they loved it. For anyone who didn’t read Daniel’s 2009 predictions, you can find it at- http://www.danieledwardcraig.com/blog/

    Take a break and enjoy.

    February 19, 2009
  • Madigan Pratt

    Thanks Daniel,
    By-the-way, I did bring your article on 2009 Predictions for Hotels to Caribbean Marketplace which took place in St. Lucia in January. Handed it out to many hoteliers and they loved it. For anyone who didn’t read Daniel’s 2009 predictions, you can find it at- http://www.danieledwardcraig.com/blog/

    Take a break and enjoy.

    February 19, 2009

Leave a Comment

Your email address will not be published.