“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not beginning until late 2009. Some predict it may take longer.”
This is the first paragraph of my most recently published article. While every hotel is being adversely affected by this global recession some hotels will fare significantly better than their competitors. Successful hotels will experience a much milder dip in occupancy and revenue and will recover much faster as the recession wanes – which thank heavens it will.
So what makes these successful hotels different? The article details six strategic drivers of the marketing programs you will find in the more successful hotels.
- Focus on delivering value
- Maintain marketing pressure
- Manage customer relationships
- Build a centralized marketing database
- Get strong database and direct marketing support
- Maximize word-of-mouth advertising
You can find the article on Hospitality Net.
I’m sure readers would appreciate hearing your comments. I would too – join the conversation and add a comment.
Safe travels – Madigan Pratt