Need more proof it pays to advertise in a recession?

General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.

Here’s another reason – while General Mills has been increasing advertising

“competitors, including Kellogg and Kraft have begun to scale back…”

As previous posts highlight – there is ample research showing increasing advertising in a recession is a smart thing to do.  Actual results from General Mills and Walmart show the research is right.

As a hospitality marketing professional how do you plan on making it through this recession – by increasing or scaling back advertising?  Let our readers know.

Safe Travels – Madigan Pratt

AUTHOR: Madigan Pratt
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