Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%.
Here’s another reason – while General Mills has been increasing advertising
“competitors, including Kellogg and Kraft have begun to scale back…”
As previous posts highlight – there is ample research showing increasing advertising in a recession is a smart thing to do. Actual results from General Mills and Walmart show the research is right.
As a hospitality marketing professional how do you plan on making it through this recession – by increasing or scaling back advertising? Let our readers know.
Safe Travels – Madigan Pratt