Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession.
So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing professionals.
David’s article “Leveraging Your Luxury Property – Ways to Fill Luxury Hotels While Demand is Soft” was published in the April 13th issue of Hotel Interactive. The article has practical advice to help attract affluent travelers. Click here.
I am pleased to be one of the hospitality marketing professionals David quotes in his article. If you would like more information on how CRM can increase customer loyalty and hotel profitability you can find out more by visiting MadiganPratt.com.
What do you think? Safe travels -Madigan Pratt