The full-service marketing agency is charged with providing a comprehensive communications plan to increase awareness, bookings and drive profitable revenue for the 29-cottage property. The cornerstone of the program is the recent launch of a new responsive and adaptive search engine optimized website. The integrated marketing communications program also includes online and database marketing, advertising, social media, reputation management, promotion and public relations counsel.
Young Island selected MP&A as their agency of record for their expertise in integrated customer relationship marketing (iCRM). The property joins a portfolio of luxury clients, representing some of the world’s top resorts at the results-driven agency.
Owned by Sir Frederick Ballantyne, the current Governor-General of the island country, and Vincentian hotelier Mr. Vidal Browne, Young Island is the first of the Grenadines island chain forming the Caribbean archipelago. This Caribbean island is regaled for its natural, tropical beauty and serenity. It was the resort destination of choice during the filming of two movies from the Pirates of the Caribbean blockbuster series.
“We’re honored to be selected by Young Island to propel this distinguished resort’s great story and invite even more discerning travelers to discover this authentic Caribbean resort experience,” says Madigan Pratt, President of MP&A Digital & Advertising. “We look forward to proving once again that even small resorts can see significant profitable revenue gains by launching state-of-the-art integrated hospitality marketing programs.”
About MP&A Digital & Advertising
MP&A Digital & Advertising helps independent luxury hotels drive more profitable, direct (non-commissionable) revenue. Using its unique integrated Customer Relationship Marketing (iCRM) approach the agency employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. Celebrating its 25th anniversary in 2015, the agency relocated from New York to Williamsburg in 2006.
About Young Island Resort
Located in St. Vincent and the Grenadines, Young Island offers a private Caribbean island vacation experience for those seeking serenity and romance. The resort features 29 cottages nestled on the 13-acre island, a natural wildlife reserve. An open-air thatched roof restaurant, an on-island bar and a swim-up off-island bar provide guests with the flavors and spirits of the exotic West Indies. A lagoon pool, water sports and strand of golden beach let guests enjoy the destination on land and sea. Guests can set sail for the day or overnight on the resort’s chartered catamaran and explore the world-ranked sailing destination.