This January 23, 2019, the best and brightest in hospitality sales and marketing will convene at the New York Marriott Marquis on Times Square for the 2019 HSMAI Digital Marketing Strategy Conference. Distinguished experts will speak with senior leaders in hotel marketing to connect and engage about the most important strategic issues facing the business today.
Madigan Pratt, president of MPA Digital, returns as one of the featured speakers. Together with Griffin Stenger, partner of The Concept Farm, and moderator Tim Peter of Tim Peter & Associates, they will present Making Your Integrated Marketing Work: Trends and Tools to Maximize Results.
Madigan and Griffin will share the difference between perceived integrated marketing and true integrated marketing and tips for finding the correct integrated marketing mix for a specific property. They’ll also provide insights on how hotels can manage marketing more effectively, increase guest loyalty and drive significantly more direct revenue. Attendees will gain practical, easy-to-implement knowledge for today’s integrated world of hospitality marketing.
Madigan is widely regarded for his role in helping independent luxury hotels drive more profitable, direct (non-commissionable) revenue. MPA Digital, winner of multiple HSMAI Adrian Awards, uses its unique integrated Customer Relationship Marketing (iCRM) approach and employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with extensive experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals.
Griffin will provide insights based on his role as a strategic brand leader on the Margaritaville Resort Orlando and the The Concept Farm’s award-winning work with the Aruba Travel Authority. He will also draw on his early days as an award-winning art director and creative strategic lead on several industry “firsts” including the first Internet service provider, Prodigy, and the first U.S.-made electric vehicle, General Motor’s EV-1.
Panel moderator Tim Peter leads Tim Peter & Associates, a full-service e-commerce and internet marketing consulting firm. Prior to launching his firm, he worked with the world’s largest hotel franchisor and the world’s premier independent luxury hotel representation firm to help hotels and resorts across diverse segments achieve more than $2 billion in online revenue.
Follow this link for more information on the agenda and speakers at the 2019 HSMAI Digital Marketing Strategy Conference.