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A Review of Hotel Black Friday Sales Efforts

Black Friday through Cyber Monday represents an intensely competitive sales period for virtually every hotel. In fact, over the years the four-day period has expanded to more than a month from the first week of November though the entire week after Thanksgiving and after. Many hoteliers...

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Madigan Pratt to Discuss Hotel CRM at European Hotel Manager’s Association Conference

The 44th Annual General Meeting for the European Hotel Manager’s Association (EHMA) will be held in Amsterdam, Netherlands March 17 – 19, 2017. The theme for this year’s event is, “Disruptors in Luxury Hospitality” and will include a distinguished list of speakers from around the...

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MarketingSherpa Features MP&A Case Study of Jamaica Inn

MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. We’re honored that our recent...

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Holy #Hashtag! Loyalty in The Digital Age

Loyalty may be marketing’s Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.

That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm.

Michael Wilhite, senior vice president of insight analytics for a strategy consulting firm pointed out that far too many companies are approaching digital marketing from the wrong perspective.