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TripAdvisor Update – Bigger and More Important Than Ever

Hospitality Marketing, Hotel Marketing, Marketing Strategies, TripAdvisor
Madigan Pratt

Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, "Wow!" Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric in the travel purchasing...

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Why I Hate TripAdvisor – sometimes

Hospitality Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, Relationship Marketing, TripAdvisor
Madigan Pratt

If you are a regular reader of HospitalityMarketingBlog.com you know I'm a raving fan of TripAdvisor.  With over 20 million reviews there's hardly any guest who enters the door of a luxury hotel who hasn't first read about the property on TripAdvisor. The TripAdvisor Home Page...

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