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Recession Lesson for Hotels

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

Any question we are in a recession?  Let me tell you a little story. Last  weekend I was reading the Sunday paper and saw a local grocery store ad offering double coupons Sunday only.  A $1.00 coupon would receive $2.00 purchases. With a paper full of...

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The Death of Advertising – Part III

Direct Marketing, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

I was just getting ready to recycle my newspapers when an article about the TV ratings for this year's World Series caught my eye.  It was an AP story with an interesting title:  Baseball:  Thrown a Curve, Audience Walks While the article does say the Series was...

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TripAdvisor Reaches 20 Million Reviews

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

As a small luxury hotelier you know the story - nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming. That's why yesterday's announcement that TripAdvisor now has over 20 million reviews is so important to you. Last...

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Does Your Hotel Belong on Facebook?

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations
Madigan Pratt

Companies sure seem to be falling all over themselves to be the first on the web 2.0 social networking bandwagon. YouTube MySpace Facebook, Etc.But there are many land mines that than can implode your marketing program before your very eyes.  Before your ad agency launches you into the...

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Hotel Discounting – Part II

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

Here's the situation:  You're the GM of a small luxury hotel.  Demand is soft in your market and your chief competitor started offering huge discounts.  How can you compete? (Sound familiar?) Matching discounts won't stimulate demand and you'll end up in a lose-lose situation (see Hotel...

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Hotel Discounting – Part I

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized
Madigan Pratt

In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy.  But is this the right marketing strategy? Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize...

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Location, Beds & Service

Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

The world's largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results.  They wanted to know what travelers say makes hotels great. Interesting results indeed - here are the 3 most important factors: When asked what makes a hotel great,...

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Nowhere To Hide

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

How is this for telling it like it is? "Businesses today exist in an era in which it's nearly impossible to escape the likelihood of being evaluated." said Linda Shea, senior vice president at Opinion Research, in a statement, "There's nowhere to hide." Like it or not...

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Changing Demographics – Know Your Customer

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

Advertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read - it titled "The Changing Face of the American Consumer." In addition to outlining how demographics are changing the article adds insights in marketing tactics and...

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Google Math – Page 1 or Perish

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies
Madigan Pratt

New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important! Today nearly 30% of web searchers confine their searches to the first page -...

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