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A Review of Hotel Black Friday Sales Efforts

Black Friday through Cyber Monday represents an intensely competitive sales period for virtually every hotel. In fact, over the years the four-day period has expanded to more than a month from the first week of November though the entire week after Thanksgiving and after. Many hoteliers...

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Freelance Friday – Melanie Reffes

July’s Freelance Friday feature is award-winning journalist Melanie Reffes. A year-round globetrotter, when not exploring all the Caribbean has to offer, she lives in airplane mode while seamlessly balancing writing for USA TODAY Travel, the Caribbean Romance Report: MarryCaribbean.com, Montreal’s The Suburban newspaper and CaribbeanTravel.com. Melanie...

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Increase Web Traffic – Stop Advertising!

The Internet serves as the foundation for most luxury hotel marketing programs today.  It's used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet...

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