757-645-3113
Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel’s marketing and communications plan. These plans get the word out and hopefully generate...
Read MoreRead MoreSeismic upheavals are leading to a paradigm shift in hospitality. Companies have clamped down on travel and the AIG effect has battered the meeting and convention business. Leisure travel is exhibiting anemic and last minute booking patterns. The Internet keeps bubbling along serving up what...
Read MoreRead MoreWhat is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and marketing members of LinkedIn - the professional social network. The overwhelming answer - Value. In fact,...
Read MoreRead MoreThat is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia. But don't despair. There is still hope for some hoteliers. Peter was presenting the 2008...
Read MoreRead MoreHere's some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond...
Read MoreRead MoreCompanies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to...
Read MoreRead MoreNeed more proof it pays to advertise in a recession? General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%. Here's another...
Read MoreRead More"Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the...
Read MoreRead MoreWharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times. We are delighted to present a podcast of an article entitled, “When The...
Read MoreRead MoreIn times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy? Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize...
Read MoreRead More