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With all the press coverage surrounding social media it's hard to imagine any hospitality marketing professional who isn't thinking of adding some sort of social media initiative to their marketing efforts. But jumping in and adding a blog, Facebook page or start Tweeting without doing your...
Read MoreRead MoreThe Internet serves as the foundation for most luxury hotel marketing programs today. It's used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet...
Read MoreRead MoreOnce thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do - and not do now? That's what David Wilkening, Associate Editor for Hotel Interactive set out...
Read MoreRead MoreThat is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia. But don't despair. There is still hope for some hoteliers. Peter was presenting the 2008...
Read MoreRead MoreHere's some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond...
Read MoreRead MoreCompanies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to...
Read MoreRead MoreNeed more proof it pays to advertise in a recession? General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as one of the key reasons for its recent sales success where sales grew 11%. Here's another...
Read MoreRead MoreThe article "Marketing to Succeed in Difficult Economic Times" mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: "The retail behemoth, long known for its penny-pinching...
Read MoreRead More"Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the...
Read MoreRead MoreHospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002. While 2001/02 wasn't as bad as the current economic downturn, still there were winners and losers back then as well. So what did the...
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