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Companies sure seem to be falling all over themselves to be the first on the web 2.0 social networking bandwagon. YouTube MySpace Facebook, Etc.But there are many land mines that than can implode your marketing program before your very eyes. Before your ad agency launches you into the...
Read MoreRead MoreHere's the situation: You're the GM of a small luxury hotel. Demand is soft in your market and your chief competitor started offering huge discounts. How can you compete? (Sound familiar?) Matching discounts won't stimulate demand and you'll end up in a lose-lose situation (see Hotel...
Read MoreRead MoreIn times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy? Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize...
Read MoreRead MoreThe world's largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results. They wanted to know what travelers say makes hotels great. Interesting results indeed - here are the 3 most important factors: When asked what makes a hotel great,...
Read MoreRead MoreHow is this for telling it like it is? "Businesses today exist in an era in which it's nearly impossible to escape the likelihood of being evaluated." said Linda Shea, senior vice president at Opinion Research, in a statement, "There's nowhere to hide." Like it or not...
Read MoreRead MoreAdvertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read - it titled "The Changing Face of the American Consumer." In addition to outlining how demographics are changing the article adds insights in marketing tactics and...
Read MoreRead MoreNew information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important! Today nearly 30% of web searchers confine their searches to the first page -...
Read MoreRead MoreIt's January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible. How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury...
Read MoreRead MoreA recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives. In fact 67% preferred email and 65% believe this will continue to be true for at least the next five...
Read MoreRead MoreHere's some news that got me wondering about the future of hotel brochures - Bloomingdale's is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster. Higher paper, production and mailing costs are affecting every business...
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