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How is this for telling it like it is? "Businesses today exist in an era in which it's nearly impossible to escape the likelihood of being evaluated." said Linda Shea, senior vice president at Opinion Research, in a statement, "There's nowhere to hide." Like it or not...
Read MoreRead MoreAdvertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read - it titled "The Changing Face of the American Consumer." In addition to outlining how demographics are changing the article adds insights in marketing tactics and...
Read MoreRead MoreNew information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important! Today nearly 30% of web searchers confine their searches to the first page -...
Read MoreRead MoreIt's January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible. How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury...
Read MoreRead MoreA recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives. In fact 67% preferred email and 65% believe this will continue to be true for at least the next five...
Read MoreRead MoreHere's some news that got me wondering about the future of hotel brochures - Bloomingdale's is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster. Higher paper, production and mailing costs are affecting every business...
Read MoreRead MoreOn a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, "The Travel Marketer's Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World." If you have ever wondered about what was happening in Social...
Read MoreRead MoreIf hospitality marketing wasn't hard enough already! TripAdvisor, the 1,000lb. gorilla is now a 1,500lb. baby. In June, 2007 the site had 10 million reviews. It just announced that figure is now over 15 million ! A 50% increase in less than a year. What amazes me is many small...
Read MoreRead MoreThe Direct Marketing Association and AccuData have teamed up to offer a free webinar entitled Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring. The webinar will take place Tuesday, April 29, 2008 at 2PM ET. And did I mention it's FREE? Kate Webster, Ph.D....
Read MoreRead MoreA recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry. As a result consumers are sometimes too quick to hit the "Report Spam" button instead of "Unsubscribe" when they no longer wish to...
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