Blog - Page 6 of 9 - MPA Digital

Hotel Discounting – Part I

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized

In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy? Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize...

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Location, Beds & Service

Internet, Loyalty, Marketing, Marketing Strategies

Madigan Pratt

The world's largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results. They wanted to know what travelers say makes hotels great. Interesting results indeed - here are the 3 most important factors: When asked what makes a hotel great,...

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Nowhere To Hide

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies

Madigan Pratt

How is this for telling it like it is? "Businesses today exist in an era in which it's nearly impossible to escape the likelihood of being evaluated." said Linda Shea, senior vice president at Opinion Research, in a statement, "There's nowhere to hide." Like it or not...

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Changing Demographics – Know Your Customer

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies

Madigan Pratt

Advertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read - it titled "The Changing Face of the American Consumer." In addition to outlining how demographics are changing the article adds insights in marketing tactics and...

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Google Math – Page 1 or Perish

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies

Madigan Pratt

New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important! Today nearly 30% of web searchers confine their searches to the first page -...

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Hillary & Barack – Marketing 101

Direct Marketing, Loyalty, Marketing, Marketing Strategies

harshadmethrath

It's January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible. How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury...

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Consumers Prefer Email

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies

harshadmethrath

A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives. In fact 67% preferred email and 65% believe this will continue to be true for at least the next five...

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Hotel Brochures – A Dying Breed?

Direct Marketing, Internet, Marketing, Marketing Strategies

harshadmethrath

Here's some news that got me wondering about the future of hotel brochures - Bloomingdale's is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster. Higher paper, production and mailing costs are affecting every business...

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Social Media and Small Luxury Hotels

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies

harshadmethrath

On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, "The Travel Marketer's Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World." If you have ever wondered about what was happening in Social...

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Where’s Your TripAdvisor Strategy?

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies

harshadmethrath

If hospitality marketing wasn't hard enough already! TripAdvisor, the 1,000lb. gorilla is now a 1,500lb. baby. In June, 2007 the site had 10 million reviews. It just announced that figure is now over 15 million ! A 50% increase in less than a year. What amazes me is many small...

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