Blog - Page 7 of 9 - MPA Digital

Social Media and Small Luxury Hotels

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies

On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, "The Travel Marketer's Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World." If you have ever wondered about what was happening in Social...

Read MoreRead More

Where’s Your TripAdvisor Strategy?

Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies

harshadmethrath

If hospitality marketing wasn't hard enough already! TripAdvisor, the 1,000lb. gorilla is now a 1,500lb. baby. In June, 2007 the site had 10 million reviews. It just announced that figure is now over 15 million ! A 50% increase in less than a year. What amazes me is many small...

Read MoreRead More

Three Steps to Finding Your Model Customer

Direct Marketing, Loyalty, Marketing, Marketing Strategies

harshadmethrath

The Direct Marketing Association and AccuData have teamed up to offer a free webinar entitled Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring. The webinar will take place Tuesday, April 29, 2008 at 2PM ET. And did I mention it's FREE? Kate Webster, Ph.D....

Read MoreRead More

Email – “Report Spam” vs. “Unsubscribe”

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized

harshadmethrath

A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry. As a result consumers are sometimes too quick to hit the "Report Spam" button instead of "Unsubscribe" when they no longer wish to...

Read MoreRead More

Email – Open Rates

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies

harshadmethrath

MailerMailer an email list management company recently published its "E-Mail Marketing Metrics Report" covering July - December 2007. It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization. This of course includes rented lists. Our small...

Read MoreRead More

Fairness – Lessons for Hotels & Wholesalers

Loyalty, Marketing, Marketing Strategies

harshadmethrath

In a recent article entitled, "Fairness and Channel Coordination," two Wharton marketing professors and one from the University of Minnesota summarize their research by saying: A manufacturer and a retailer can both end up making more money if they are fair minded, setting prices with an...

Read MoreRead More

Pity the Poor Packaged Goods Marketers

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations

harshadmethrath

When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess. That was then, This is now. Small luxury hoteliers can stop their envy...

Read MoreRead More

Email – Double Opt-In or Don’t Bother

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies

harshadmethrath

What happens when you don't use a double opt-in process? Presidential candidate Barack Obama sure found out the hard way. Pranksters signed up prominent anti-spammers to Mr. Obama's email list and included derogatory first names. Personalized emails that included these rather rude first names were then sent by the Obama...

Read MoreRead More

And The Winner Is…

Internet, Marketing, Marketing Strategies

harshadmethrath

The Nielsen Ratings are in. After bashing television advertising and the Oscars in recent posts it seems only fair to report on how last Sunday's event fared. According to an article in today's edition of Advertising Age viewership for the Oscars this year was the lowest in 30 years! ...

Read MoreRead More

The Death of Advertising – Part II

Internet, Marketing, Marketing Strategies

harshadmethrath

Last month I wrote a short article on The Death of Advertising. Although I wasn't planning on writing a sequel an article in yesterday's New York Times prompted me to do so. The article was about The Oscars and included television ratings back to 1960. In...

Read MoreRead More