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The Direct Marketing Association and AccuData have teamed up to offer a free webinar entitled Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring. The webinar will take place Tuesday, April 29, 2008 at 2PM ET. And did I mention it's FREE? Kate Webster, Ph.D....
Read MoreRead MoreA recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry. As a result consumers are sometimes too quick to hit the "Report Spam" button instead of "Unsubscribe" when they no longer wish to...
Read MoreRead MoreMailerMailer an email list management company recently published its "E-Mail Marketing Metrics Report" covering July - December 2007. It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization. This of course includes rented lists. Our small...
Read MoreRead MoreIn a recent article entitled, "Fairness and Channel Coordination," two Wharton marketing professors and one from the University of Minnesota summarize their research by saying: A manufacturer and a retailer can both end up making more money if they are fair minded, setting prices with an...
Read MoreRead MoreWhen I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess. That was then, This is now. Small luxury hoteliers can stop their envy...
Read MoreRead MoreWhat happens when you don't use a double opt-in process? Presidential candidate Barack Obama sure found out the hard way. Pranksters signed up prominent anti-spammers to Mr. Obama's email list and included derogatory first names. Personalized emails that included these rather rude first names were then sent by the Obama...
Read MoreRead MoreThe Nielsen Ratings are in. After bashing television advertising and the Oscars in recent posts it seems only fair to report on how last Sunday's event fared. According to an article in today's edition of Advertising Age viewership for the Oscars this year was the lowest in 30 years! ...
Read MoreRead MoreLast month I wrote a short article on The Death of Advertising. Although I wasn't planning on writing a sequel an article in yesterday's New York Times prompted me to do so. The article was about The Oscars and included television ratings back to 1960. In...
Read MoreRead MoreForrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most. Here are the top four items mentioned: User ratings/reviews - 64% Special offers/coupons - 61% Product or price comparison tools - 59% Customer testimonials - 49% How can small luxury...
Read MoreRead MoreMany general managers of small luxury hotels I have spoken with are still uncomfortable with Trip Advisor. Nobody likes to be criticized, especially so publicly, but it happens to even the very finest hotels. With a solid understanding and comprehensive Trip Advisor strategy the...
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