Blog - Page 8 of 9 - MPA Digital

Small Luxury Hotels Profit With Email

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies, Uncategorized

You're a small luxury hotel with an equally small marketing budget. Where do you put your money? The answer - spend it where it provides the greatest return on investment. So where's that? Most small luxury hotels don't have good marketing ROI figures. ...

Read MoreRead More

Closing The Loyalty Gap

Direct Marketing, Marketing, Marketing Strategies

harshadmethrath

When travel agents jump on the Customer Relationship bandwagon you know CRM has reached the mainstream. The cover story in the Jan 14th issue of Travel Weekly is titled, "Closing the Loyalty Gap." Some of the more interesting quotes from the article include: In the leisure category,...

Read MoreRead More

Why People Hate Some Hotels

Internet, Marketing, Marketing Strategies, Public Relations

harshadmethrath

I'm sitting here writing this post in a rocking chair at the Charlotte, NC airport while enjoying free Internet service. It's great. I love it! But it got me to thinking about the last three days. I 'm returning home from attending a...

Read MoreRead More

The Death of Advertising?

Marketing, Marketing Strategies, Uncategorized

harshadmethrath

"Advertising" may not be officially dead, but it seems as though it's preparing for life support. Here's the latest nail in the coffin, so to speak. The AdCenter and Virginia Commonwealth University (VCU) has offically changed its name to the BrandCenter! According to an article in Ad Age,...

Read MoreRead More

How Important is Word-of-Mouth Advertising

Internet, Marketing, Marketing Strategies, Public Relations

harshadmethrath

For luxury hotels the answer is word-of-mouth advertising is critical. The Nielsen Internet survey released late last year concluded, "Despite the ever expanding array of advertising platforms and sources, consumers around the world place their highest levels of trust in other consumers." The #1 most trusted source...

Read MoreRead More

Create More Brand Advocates in 2008

Direct Marketing, Marketing, Marketing Strategies

harshadmethrath

Are you looking for a profitable New Year's resolution? Why not resolve to create stronger customer relationships and more Brand Advocates for your luxury hotel. The linkages between relationships on one end and profits on the other are well documented. Research from the prestigious consulting firm...

Read MoreRead More

1to1 Marketing for Hotels and Resorts – Article

Direct Marketing, Marketing, Marketing Strategies

harshadmethrath

What a nice present I received Christmas morning when I read the article - "1to1 Marketing Case Studies" in the January 2008 issue of Tourism-Review.com. The article details five case studies of luxury hotels and destinations engagements Madigan Pratt & Associates have successfully completed. Featured in the...

Read MoreRead More

7 Deadly Sins – Top Hotel Marketing Article for 2007

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies

harshadmethrath

I just heard my article, “The 7 Deadly Sins of Email Marketing for Luxury Hotels” was among the Top 50 Most Read Hospitality Marketing Articles for 2007 according to HotelMarketing.com. I am obviously pleased - not so much for the honor - but to learn...

Read MoreRead More

Trip Advisor Ratings – Insights & Actions

Internet, Marketing, Marketing Strategies

Madigan Pratt

Some new information has come from Brian Payea at Trip Advisor - the percentage of reviews written for each of their five categories. Trip Advisor calls them "owls", but every hotelier I've talked to refers to them as stars. Some interesting insights - over 40% of the...

Read MoreRead More

7 Deadly Sins of Email Marketing for Luxury Hotels

Email Marketing, Marketing Strategies

Madigan Pratt

When email first bounded onto the scene hospitality marketers called it the “killer app”. Email would revolutionize marketing, allow luxury hotels to economically reach out and touch each customer and prospect, create a dialogue, build relationships and ultimately provide a steady stream of loyal guests...

Read MoreRead More

Small Luxury Hotels Profit With Email

Closing The Loyalty Gap

Why People Hate Some Hotels

The Death of Advertising?

How Important is Word-of-Mouth Advertising

Create More Brand Advocates in 2008

1to1 Marketing for Hotels and Resorts – Article

7 Deadly Sins – Top Hotel Marketing Article for 2007

Trip Advisor Ratings – Insights & Actions

7 Deadly Sins of Email Marketing for Luxury Hotels

Quick Links

Subscribe for Updates to Hospitality Marketing Blog