Blog - Page 8 of 9 - MPA Digital

The Web – Give Them What They Want

Email Marketing, Internet, Marketing, Marketing Strategies, Uncategorized

Forrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most. Here are the top four items mentioned: User ratings/reviews - 64% Special offers/coupons - 61% Product or price comparison tools - 59% Customer testimonials - 49% How can small luxury...

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Monitor Your Competition

Internet, Marketing, Marketing Strategies, Uncategorized

harshadmethrath

Many general managers of small luxury hotels I have spoken with are still uncomfortable with Trip Advisor. Nobody likes to be criticized, especially so publicly, but it happens to even the very finest hotels. With a solid understanding and comprehensive Trip Advisor strategy the...

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Learning From Super Bowl Ads

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies, Uncategorized

harshadmethrath

Super Bowl ads are unique. These multi-million dollar production extravaganzas are so popular there are now web sites dedicated to them. People who normally use their DVD Recorders to Zap TV ads are actually flocking to sites to watch commercials. It is...

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Marketing Basics

Marketing, Marketing Strategies

harshadmethrath

Its a Brave New World of Marketing today. Or is it? Think about this. There's a seemingly endless array new (and sometimes wacky) marketing opportunties (vehicles, partnerships, social networks, etc.) to consider. As a small luxury hotel, how do you decide what to do? Late last year Anderson Analytics...

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Small Luxury Hotels Profit With Email

Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies, Uncategorized

harshadmethrath

You're a small luxury hotel with an equally small marketing budget. Where do you put your money? The answer - spend it where it provides the greatest return on investment. So where's that? Most small luxury hotels don't have good marketing ROI figures. ...

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Closing The Loyalty Gap

Direct Marketing, Marketing, Marketing Strategies

harshadmethrath

When travel agents jump on the Customer Relationship bandwagon you know CRM has reached the mainstream. The cover story in the Jan 14th issue of Travel Weekly is titled, "Closing the Loyalty Gap." Some of the more interesting quotes from the article include: In the leisure category,...

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Why People Hate Some Hotels

Internet, Marketing, Marketing Strategies, Public Relations

harshadmethrath

I'm sitting here writing this post in a rocking chair at the Charlotte, NC airport while enjoying free Internet service. It's great. I love it! But it got me to thinking about the last three days. I 'm returning home from attending a...

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The Death of Advertising?

Marketing, Marketing Strategies, Uncategorized

harshadmethrath

"Advertising" may not be officially dead, but it seems as though it's preparing for life support. Here's the latest nail in the coffin, so to speak. The AdCenter and Virginia Commonwealth University (VCU) has offically changed its name to the BrandCenter! According to an article in Ad Age,...

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How Important is Word-of-Mouth Advertising

Internet, Marketing, Marketing Strategies, Public Relations

harshadmethrath

For luxury hotels the answer is word-of-mouth advertising is critical. The Nielsen Internet survey released late last year concluded, "Despite the ever expanding array of advertising platforms and sources, consumers around the world place their highest levels of trust in other consumers." The #1 most trusted source...

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Create More Brand Advocates in 2008

Direct Marketing, Marketing, Marketing Strategies

harshadmethrath

Are you looking for a profitable New Year's resolution? Why not resolve to create stronger customer relationships and more Brand Advocates for your luxury hotel. The linkages between relationships on one end and profits on the other are well documented. Research from the prestigious consulting firm...

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