Blog - Page 9 of 9 - MPA Digital

7 Deadly Sins – Top Hotel Marketing Article for 2007

Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies

I just heard my article, “The 7 Deadly Sins of Email Marketing for Luxury Hotels” was among the Top 50 Most Read Hospitality Marketing Articles for 2007 according to HotelMarketing.com. I am obviously pleased - not so much for the honor - but to learn...

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Trip Advisor Ratings – Insights & Actions

Internet, Marketing, Marketing Strategies

Madigan Pratt

Some new information has come from Brian Payea at Trip Advisor - the percentage of reviews written for each of their five categories. Trip Advisor calls them "owls", but every hotelier I've talked to refers to them as stars. Some interesting insights - over 40% of the...

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7 Deadly Sins of Email Marketing for Luxury Hotels

Email Marketing, Marketing Strategies

Madigan Pratt

When email first bounded onto the scene hospitality marketers called it the “killer app”. Email would revolutionize marketing, allow luxury hotels to economically reach out and touch each customer and prospect, create a dialogue, build relationships and ultimately provide a steady stream of loyal guests...

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Insights into Customer Relationship Management

Marketing, Marketing Strategies

Madigan Pratt

Relationships are the foundation upon which loyalty is built. And there is a direct connection between the bottom line profit of your resort and the degree of customer loyalty your resort maintains. More loyalty translates to greater revenue and profit. Simply put: Relationships + Loyalty =...

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Marketing Travel in a Jittery World

Marketing

Madigan Pratt

Without question, we are living in a jittery world. Particularly jittery when it comes to both business and vacation travel. Events of the past few years have left an indelible mark on the minds of travelers. However, to really understand the consumer and...

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Milestone’s Top 10 Electronic Marketing Musts

Marketing

Madigan Pratt

If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate, and Group markets for your lodging or resort. Then, create a well-defined e-commerce market plan by clearly identifying the tools that...

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7 Deadly Sins – Top Hotel Marketing Article for 2007

Trip Advisor Ratings – Insights & Actions

7 Deadly Sins of Email Marketing for Luxury Hotels

Insights into Customer Relationship Management

Marketing Travel in a Jittery World

Milestone’s Top 10 Electronic Marketing Musts

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