Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel’s marketing and communications plan. These plans get the word out and hopefully generate...
Read MoreRead MoreThe people have spoken. Yahoo Travel just announced its most-searched international beaches and Grace Bay beach in gorgeous Turks and Caicos was named the most popular Caribbean beach and the second most popular in the world outside the United States. This wasn’t a contest or a fancy...
Read MoreRead MoreThe Internet serves as the foundation for most luxury hotel marketing programs today. It's used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet...
Read MoreRead MoreOnce thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do - and not do now? That's what David Wilkening, Associate Editor for Hotel Interactive set out...
Read MoreRead MoreThat is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia. But don't despair. There is still hope for some hoteliers. Peter was presenting the 2008...
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