The Somerset on grace bay
10th Anniversary Campaign

Essay Responses
Photo Submissions
Facebook Reach
$
Direct Room Revenue

Contest Overview

To celebrate 10 Years of Treasured Times in honor of The Somerset’s 10th anniversary, past guests are asked to share why they think The Somerset is a “perfect 10,” and future guests are asked to share what treasured times they hope to create.

 

All participants can share their treasured times in less than 1,000 characters, and past guests can upload up to two photos of their Somerset vacation.

 

Throughout 2016, The Somerset will award 10 winners with a complimentary 3-night stay. After all 10 winners are announced, The Somerset will turn to its past guests and prospects to vote for their favorite treasured times essay. The story with the highest votes will be the grand prize winner and receive an upgrade to the spacious 5-bedroom Penthouse Estate to share their return trip with 10 friends or family members.

Objectives

Strategies & Tactics

Promotion

The contest is promoted on a variety of platforms to target both past and future guests.

Repurpose User-Generated Content

Throughout the contest, The Somerset obtained a variety of user-generated content, which could be repurposed for its blog, social media and website.