Governor's Land Website Results
Background
Governor’s Land at Two Rivers, the only private country club in Williamsburg, VA, needs a constant flow of new prospects for real estate sales and Club Memberships. The community has a public website to build awareness and generate leads. Potential home buyers need to be able to easily explore the areas that are of most interest to them including available real estate.
Objectives
Develop a new website that takes advantage of the latest technology and evolving trends in user behavior. Capture prospect information to nurture leads over time.
Strategies
- Create a more visual presentation. Photos more quickly communicate the story of our community. Users can click on photos to navigate to a related area of the site or "hover" over photos to reveal a short paragraph relevant to the picture. A lifestyle video is the main image on the home page.
- Utilize shorter copy. Web visitors want to quickly get a feel for the lifestyle and easily find information they are looking for.
- Change the site structure to automatically adapt to multiple devices (PC, tablet, mobile phone) and screen sizes. Tablets and mobile phones are increasing to almost 50% of viewing devices.
- Optimize for higher search engine rankings. The copy incorporates vital geographical and key descriptive terms so we rank higher in consumer searches on the internet. Organic searches are the number one source of traffic.
- Utilize contact forms. Make it as easy as possible to contact the person to best help you or to sign-up for periodic community updates.