Governor's Land Website Results

Background

Governor’s Land at Two Rivers, the only private country club in Williamsburg, VA, needs a constant flow of new prospects for real estate sales and Club Memberships. The community has a public website to build awareness and generate leads. Potential home buyers need to be able to easily explore the areas that are of most interest to them including available real estate.

Objectives

Develop a new website that takes advantage of the latest technology and evolving trends in user behavior. Capture prospect information to nurture leads over time.

Strategies

RESULTS
The more experiential website allows visitors to get the information they want in a shorter period of time. Rather than “tell people” about the lifestyle, the community story comes to life through photos and videos. Website traffic is now in excess of 51,000 new viewer sessions since the launch vs the corresponding period. Of those, 66% are new viewers with 28% specifically for real estate. Both 2017 and 2018 saw record home sales with the highest average price in Williamsburg communities. Additionally, the Governor’s Land at Two Rivers website was awarded a 2016 W3 for Visual Appeal. This award honors creative excellence on the web where small agencies are as likely to win as Fortune 500 companies.

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