Family owned since 1950, Jamaica Inn is a 55-room luxury hotel situated on a private beach in Ocho Rios. Long known for its friendly hospitality, the hotel had an unusual competitive advantage having earned the No. 1 ranking on TripAdvisor out of almost 300 on Jamaica. Five years following the onset of the economic downturn, occupancy and revenue had yet to return to pre-recession levels and had remained relatively flat for a period of two years.
In 2012, MP&A Digital was retained to develop an iCRM program for Jamaica Inn to build and strengthen relationships with past guests, prospects and the travel trade. Primary objectives were to:
Nurture past guest and prospect database with email marketing. Engage with them on social media before, during and after their stay. Launch a responsive and adaptive website that encourages direct bookings.
34:1 email marketing ROI
24% room night increase
12% increase in viewers