Located in St. Vincent & The Grenadines, Young Island is a private island resort with 13 tropical acres and 29 rooms. While the resort had a Facebook account prior to working with MPA Digital, the posts were transactional, unengaging and inconsistent in frequency. In July 2017, MPA Digital began managing Young Island’s Facebook account and established the resort’s Instagram profile.
Social media is a primarily an engagement and service tool that complements other marketing and public relations initiatives to drive profitable revenue. The objectives of the new social media program are to:
34:1 email marketing ROI
24% increase in room nights
12% increase in new viewers